The hottest Yachang mode promotes the B2C upgradin

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Yachang mode: promote the B2C upgrading of the art industry structure

on November 7 and 10, 2013, the 8th China Beijing International Cultural and creative Expo (ICIF) was grandly held at the Beijing International Exhibition Center. As a national cultural industry event, Beijing ICIF has been successfully held for seven times and achieved fruitful results. It has become the most high-end cultural exhibition in China. Yachang will show the evolution in the past 20 years at this Expo. According to the characteristics of China's art ecology, from printing to Internet, to art comprehensive services, and art derivatives development, each growth has verified the important transformation of Yachang in business and service mode, so as to create a unique art service platform and become a powerful promoter of the development of China's art industry

2013 is the 20th anniversary of the founding of Yachang culture group. In the past 20 years, Yachang has grown from a traditional printing enterprise to a cultural group of traditional printing + modern IT technology + culture and art, from printing to the whole industrial chain mode of Internet, new media, art derivatives, art services and so on. In 2014, Yachang will focus on building Yachang art centers in Beijing, Shanghai and Shenzhen in the field of B2C business. Its main products will include: Yachang art products, Yachang art book sales, and Yachang film art (personalized image customization) services. From then on, art lovers and ordinary people will be able to contact and enjoy the beauty of art more conveniently and diversely. This complex factory will be launched in the second quarter of 2019 to realize the upgrading of the industrial structure of art services for the first time

Yachang uses exquisite art printing skills to restore the beauty and elegance of artworks to paper carriers, leaving rich treasures for the long history of human art. So far, Yachang has become the world's best art printing center, established strategic cooperation with internationally renowned enterprises, and created a set of art printing technology standards. With persistent craftsmanship, it has won more than 300 international printing awards, won the American Printing award known as the Oscar in the global printing industry eight times, and has become the enterprise with the largest number of gold awards for four consecutive years. On the basis of printing, Yachang began to establish the evolution towards the Internet. Yachang art provided a new art service, so it can restore the original shape of the information network platform after heating. From this, the art market monitoring center, Artist Service Center, media center, and art product authentication and filing center have become the leaders of China's art industry. Successfully upgraded from Web1.0 to Web2.0, on the basis of 8million active users, Yachang art has developed more detailed and accurate service platforms such as gallery yellow pages, collections, and entertainment, which has become a model for the operation mode of Chinese art stations

Art + is a brand that Yachang provides comprehensive services for artists. Based on the artist's personal database, it digitally stores and applies artists' originals, documents and related artistic achievements through a professional housekeeper team, thus forming a digital encyclopedia tailored by artists. With this as a support, Yachang has built a Chinese art authentication and filing system, which uses modern physics and molecular technology to collect DNA data of works and establish identity information for each piece of art. Thus, a series of services from the identification, filing and certification of artists' original works have been realized, so that Chinese artworks can be inherited in an orderly manner. At the same time, Yachang achieved a breakthrough in publishing and the development of art derivatives. Yachang, together with world-famous art institutions, domestic experts and scholars, has made great efforts to create art appreciation standards, and initiated a library style art bookstore, overturning the traditional mode of passive distribution of art books. Yachang art book center expands new purchase, service and reading experience, explores exclusive marketing and precision marketing, and realizes the connection of the whole industry chain of Yachang in the field of art services. Moreover, Yachang developed the added value of precious works of art through authorization, and launched artistic derivatives such as painting, porcelain and silk brocade, so that palace level art treasures can enter people's lives. Yachang film art, founded in 2013, is the first e-commerce platform focusing on image art in China. Relying on Yachang's printing technology advantages, classic photography works have entered the mass consumer group

looking forward to 2014, Yachang will establish a complete art B2C network based on the art centers in Beijing, Shanghai and Shenzhen, and establish a comprehensive docking channel between art and the public through the development of art books, art derivatives and image customization products, so that every user can have a perfect art experience, and truly realize the goal of serving the people through art and art

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